Bobby Jones Links plans to attract a younger generation of golfers by adopting advanced technology, new dress codes, modernized clubhouses, refreshed golf courses and facilities, an emphasis on wellness, and amenities and activities that serve the entire family.
Harlingen (Texas) CC Reports Membership Growth
The club has sold more than 81 memberships, increasing its dues line by $123,000 annually, since June 2017, coinciding with when it brought in Mosaic Clubs as its management firm. It is now running a “Swing Into Spring Savings” membership promotion through the end of June that will waive initiation fees and provide a month…
Bobby Jones GC, Smoke Rise CC to be Managed by Mosaic Clubs & Resorts
The Bobby Jones Golf Course Foundation is planning millions of dollars in improvements to the Atlanta golf facility in the next few years, including a new Bob Cupp-designed golf course. Smoke Rise CC in Stone Mountain, Ga., recently invested more than $5 million in its aquatic, tennis and fitness center amenities.
Atlanta Takes Over Four Municipal Golf Courses
The city has taken over management of the golf courses with a “skeleton crew” after twice rejecting a $15 million bid from the nonprofit Atlanta Public Golf Conservancy. The management change, which the city has not fully explained, was triggered by the controversial shift of the Bobby Jones Golf Course in October to state ownership, severing the city’s relationship with American Golf Corporation, which managed the golf courses for 30 years.
AllStar Golf Facility Planned in Atlanta
Located a few miles from Suntrust Park, the new Atlanta Braves stadium, the proposed $27 million driving range facility would be built on the Legacy Golf Course. The 61,300-sq. ft., three-story venue would hold up to 1,000 guests, and Mosaic Clubs and Resorts predicts the site will open by late 2017.
Fox Creek GC, Legacy Golf Links Under New Ownership
Newly formed Gonna Fly Now, LLC recently acquired the Smyrna, Ga., properties, with plans to make at least $1.5 million of improvements to the facilities within the first year, focusing primarily on course improvements and technology upgrades.
Staffs with the Right Stuff
Golf professionals still hold the keys to stimulating more participation in the sport. Here are profiles of several who have found especially effective ways to unlock new interest and enthusiasm.
Mosaic Clubs & Resorts to Manage The CC of South Carolina
Opened in 1968, the 900-acre, Florence, S.C., club offers a 7,150-yard championship golf course designed by Ellis Maples, a 30,000-sq. ft. clubhouse, multiple dining venues, a fitness center, junior Olympic pool, lighted tennis complex, and multi-station playground.
Affiniti Golf Becomes Mosaic Clubs & Resorts
Former Troon Golf CEO Hud Hinton is joining Affiniti Golf founders Whitney Crouse and Steve Willy as CEO of the new management firm. Mosaic Clubs & Resorts’ portfolio will initially include five to seven clubs, and will also continue to manage clubs under an Affiniti banner.