Here are some best practices to help engage audiences on both a digital landscape and a more traditional targeting format.
Chronogolf Publishes Social Media White Paper
The White Paper, titled “Getting Up To Par With Social Media At Your Golf Course,” provides an overview of platforms such as Facebook, Instagram, Google, Yelp and others, and offers marketing tools to support a course’s campaign.
Baltimore’s Center Club Reinvents Its Appeal
Efforts to attract younger members have included adding a sports bar and embracing social media. The Center Club has also launched book, craft beer and whiskey clubs and a Spanish roundtable, in addition to relaxing the dress code.
How Club Chefs Use Social Media
Taking to platforms like Facebook and Instagram is helping culinarians market themselves, and their clubs. Food photography dominates digital feeds—from a perfectly composed amuse-bouche, to a panorama of new grills, to a beautiful wine dinner on the course. Ditto for culinary blogs, recipes and videos that are being shared, “liked” and linked. If the content…
Establishing a Secure Connection
When used thoughtfully, digital modes of communication enhance and elevate a club’s culture while helping to solidify social bonds.
Has Social Media Changed How We Chef?
The integration of social media into private clubs has changed the landscape of communication with club members. I take a ridiculous amount of pictures of food. Not just of composed dishes either. I’ll take pictures of a flaring steak on the grill and beautiful vegetables when they arrive. I’m kind of a barbeque/smoking junky, too,…
Resorts Look to Capitalize on Local Experience
Resort properties like Dolce Stockton Seaview Hotel & GC in Galloway, N.J., and Omni Barton Creek Resort & Spa in Austin, Texas, are bringing business travelers to their properties by emphasizing food and beverage, shops and historical displays that are specific to their locale, while encouraging guests to “Instabrag” through social media about their experiences.
Getting Beyond MEGO
“MEGO” (My Eyes Glaze Over) doesn’t just happen in conversational situations—it’s a reaction that should be anticipated, and prevented, with any message, whether it’s written, posted, Tweeted or YouTubed.
For Real-Time Food Trends, Track Social Media
Analysis of more than 30 million posts made over 13 months on Facebook, Twitter and Instagram revealed that the traditional “American” meal now has many ethnic influences.
Selling Self-Awareness
The selfie craze offers unusually strong marketing power for getting your property’s identity to spread and multiply instantly, as if it was displayed in a series of funhouse mirrors.
Ted Bishop Removed as PGA President After Social Media Comments
The PGA of America Board of Directors voted to remove Bishop on October 23 after he referred to Ian Poulter as a “Lil Girl” on Twitter and Facebook.
“Online Country Club” Launches
Netropolitan, an exclusive social media network that is “for people with more money than time,” requires users to pay $9,000 upfront for dues and a membership fee, and is not indexed by search engines to ensure privacy.
Finding—and Keeping—Tomorrow’s Members
Tapping fully into available technology and using tried-and-true methods to do a better job of tooting your club’s horn are two keys to getting beyond what’s to be gained (or not) from traditional membership marketing methods.
Quail Creek CC Engages Traveling Members Through Technology
Throughout the Naples, Fla., club’s $5 million renovation, members and residents who are traveling or living elsewhere for the summer are keeping up-to-date on the club’s progress through frequent blog updates and Facebook posts. The club’s complete renovation includes enhancements to the 53,000-sq. ft. clubhouse; plans to add bocce ball, an outdoor patio and a world-class spa; golf course updates; and the installation of a new irrigation system.
Novelty to Necessity
From social media to moisture sensors, technology is changing the way golf course superintendents take care of business. By Betsy Gilliland, Contributing Editor Golf course superintendents are constantly looking for an edge to sharpen their skills, in areas ranging from enhancing course conditions to improving communication with members. The many forms of technology at their…