Leaving Their Mark
Not only is logoed pro shop merchandise often a hot sell, it can also be an effective advertising tool – if used correctly.
Not only is logoed pro shop merchandise often a hot sell, it can also be an effective advertising tool – if used correctly.
New golf shop offers members and guests the latest equipment and club fitting technology.
Dominion Country Club puts special touches on its annual Demo Day event, where golfers test-drive new equipment.
Pro shops must be all-purpose, with appeal that goes beyond what’s on the shelves.
Research firm captures mid-year men’s & women’s golf apparel sales, showing a significant increase in all categories, and across all channels.
Increasingly, golf shops at club and resort properties are expanding their inventory to reflect a much broader retailing perspective.
Retail options at clubs and resorts are expanding into more specialized shops that mimic commercial retail environments.
Pro shops sales hinge on good design that creates open and unimpeded access so customers can come in, find the merchandise they seek, and go back on their way.