Two years ago, 83 percent of the membership of the Palm Desert, Calif., club voted in favor of purchasing it for $2.5 million. Members who were assessed $6,000 each to buy the course from Textron Financial have seen increased participation in club activities and a $20,000 increase in the value of homes at the now-equity club.
With interest in fitness amenities growing, clubs are responding in kind by expanding fitness centers literally, and visually, through square footage and clever design.
Well-conceived patio areas can help properties take full advantage of their real estate and extend members’ stays well into the evening hours.
Finely tuned golf instruction facilities can help properties expand their golf programs and add value to memberships.
With some focusing on the “holy grail” of members under age 50, California clubs are tinkering with initiation fees and time restrictions based on age.
The award for the Director of Golf at Desert Spring Golf Club in Palm Desert, Calif. acknowledges performance in sales and profit, customer satisfaction, personnel development and innovative programming.
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