More and more people are getting their news and information from amateur websites called blogs because they’re fast, fun—and totally biased. As the blog world has exploded, resorts, clubs and other hospitality properties have seen the need to add, or develop, social-media experts on their staffs, to try to ensure that all that’s being said in the blogosphere enhances, and [...]
If you can get beyond the useless comments of the bathrobe-wearing losers, even a “traditionalist” like me can see that blogs are an important new way to tap into-and respond to- what customers are looking for.
As hotels increasingly put social-media experts on staff to uphold their online reputations and communications, one historic New Hampshire hotel is taking things a step further by recruiting what it calls an “Inn-Bedded Resorter.” The Balsams Grand Resort Hotel in Dixville, N.H. is looking for a social-media savvy guest to spend the summer chronicling life at the resort online, [...]
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