ProShop
Proud (and Profitable) Displays
The key to successful pro shop sales often lies as much in the presentation—and how comfortable shoppers feel—as in what’s actually being sold.
New Ways to Keep Score in the Store
ith big-box discounters and increased Internet options changing the rules of the game, following standard practice for measuring pro shop success could mean sub-standard results.
"Off-the-Shelf" Solutions
No club can afford to have costly merchandise gather dust on the shelves and floors of its pro shop. Here are some new options for dealing with slow-moving stock.
Turning Sales White-Hot
Putter giveaways, margarita popsicles, golf-and-cattle drive combos...resorts and clubs aren’t ruling anything out as they seek new ways to boost traffic, not only on their courses, but in their lodges, restaurants and golf stores as well.
Keeping Up With the Online Bobby Joneses
Web auction sites and discount retailers are making pro shops work harder to earn their sales--but club pros still have some good merchandising tools in their bags to help gain back an edge.
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