Ideas Exchange

Promoting Water Conservation
Promoting Water Conservation
Submitted by The Legacy Golf Club
While golf courses are typically some of the most efficient water users, more and more clubs are looking for ways to conserve even more.

Building Brand Management
Building Brand Management
Submitted by Hamilton Golf and Country Club and the Association of Golf Merchandisers
With a 2005 decline in equipment sales due to the new presence of a local off-course retailer, Hamilton Golf and Country Club pro shop staff—led by Leigha Main and Lauren Dimen—introduced past and new strategies to gain back the market share lost in the previous year.

War of the Ages
War of the Ages
Submitted by Chenequa Country Club
The Chenequa Country Club in Hartland, Wis. (suburban Milwaukee) bridges the generation gap each year with a “Chenequa Ryder Cup” competition that pits Senior players (over 55) against Juniors (under 55). The event runs over two days, reports the club’s Michael Paddock, with designated captains for each side selecting the pairings. Every player receives a special shirt that is made up for their team.

Wine Without a Wallop (to the Wallet)
Wine Without a Wallop (to the Wallet)
Submitted by Beach Point Club
Some clubs are discovering that the success of their wine programs doesn’t have to hinge on charging prices that look like they include someone’s personal airfare to have the bottles delivered directly from Europe or other sources.

If the Shoe Fits, Buy It
If the Shoe Fits, Buy It
What woman doesn’t love a new pair of shoes?” asks Courtney McDonough, the Merchandising Manager at Wayzata (Minn.) Country Club, who recently organized a shoe sale during the club’s women’s 9- and 18-hole opening brunch.

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