The principles applied on the grandest scale, and to near-perfection, by the Pittsburgh-area club’s staff provide a primer for sound management that should be studied before any event—no matter how “minor” it may seem.
The legendary tales of how the famous Florida course was created now seem tame compared to what’s been achieved in the past year—and what lies ahead may prove to be the best story yet.
After bursting on the scene less than 20 years ago and quickly gaining notoriety for both its attributes and its founder’s failings, the famous Scottsdale property is now being spurred to new heights by a powerful partnership: Starwood and Troon.