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Editor’s Memo

Why Clubs Should Celebrate Anniversaries
Why Clubs Should Celebrate Anniversaries
Real marketing benefits can be gained—and the chances of reaching the next milestone greatly enhanced—by highlighting all that a club has done in its rich history.

Cutting Through The Blog Fog
  Cutting Through The Blog Fog
If you can get beyond the useless comments of the bathrobe-wearing losers, even a “traditionalist” like me can see that blogs are an important new way to tap into—and respond to— what customers are looking for.

Worthy Pursuits
Worthy Pursuits
“How am I supposed to grow as a manager and an individual, if I am told I will never have the opportunity to move forward?”

Required Reading
Required Reading
In this age of Internet overload, any service that can help you cut to the chase is invaluable—even more so when it’s free.

Found Money
Found Money
When more of a building’s cost can be segregated into the more tax-favorable “pieces,” significant tax savings, and increased cash flow, can result.

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