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Editor’s Memo Even if you’re already open to the public, there’s lasting value in finding more and different ways to invite people in. Publisher's Note ClubCorp created the private club model, and now has progressive ideas about how it must change. Club Features Bolstered by fresh energy and funds from its new owner (KSL Capital Partners), dramatic change—strategic, physical and cultural—is sweeping through the portfolio of over 150 properties run by the company that created the working model for the private club business. A Club and Resort Business Web Exclusive Food & Beverage By offering kids healthy options and unique culinary events, clubs are securing their position—and future—as a smart dining choice. Chef to Chef New Executive Chef Scott Poff is drawing on his Southern roots and extensive experience—including two stints at The Greenbrier—to bring new culinary excitement to the Country Club of Lansing (Mich.) Course & Grounds As superintendents’ duties and skill-sets expand, they are in better position to present themselves as candidates for advancement—within their field, or beyond it. Design & Renovation Le Triomphe G&CC found a winning solution to its recreational malaise: a custom-designed fitness center that invigorated all club activities. As members’ comfort levels grow, consider these popular fitness center add-ons: Recreation & Fitness Tennis can be a wonderful value-added program for a club—but only if much of its appeal stems from creativity and fun. Membership/Marketing Community outreach programs are allowing clubs and resorts to break the mold and make a difference. Recipe Exchange Submitted by Smucker’s foodservice Submitted by Scott Poff, Executive Chef, Country Club of Lansing, Lansing, Mich. Submitted by Scott Poff, Executive Chef, Country Club of Lansing, Lansing, Mich. Product Showcase Ideas Exchange When Membership Director Tammy Darland at Anthem Country Club in Henderson, Nev., noticed a lack of ladies on the links, she decided to find out why. Results of an initiative to return to tradition and have members suggest names for the holes of its A. W. Tillinghast-designed golf course were recently announced at Rochester (Minn.) Golf & Country Club (RGCC). Two of Oklahoma’s top private clubs—Southern Hills CC in Tulsa and Gaillardia CC in Oklahoma City—hosted, and had their executive chefs prominently featured in, the Odyssey de Culinaire. The Brockton (Mass.) City Fourball tournament expanded, to allow members of other clubs outside Brockton (LeBaron Hills CC, Segregansett CC, and the Country Club of Halifax) to participate in this historic event. One of Nevada’s top public golf courses—Wolf Creek Golf Club in Mesquite—is poised to gain a new world of fans with the upcoming launch of the highly anticipated Tiger Woods PGA TOUR® 09 video game. Resort and club properties from east to west have been working overtime to come up with creative new ideas for maintaining business levels in a challenging economy. This health vacation resort provides guests with a one-week minimum program featuring nutritious food, educational classes on healthy living, and daily exercise in a newly equipped fitness center. Purchases made at courses operated by Marriott Golf now can be applied to the parent company’s Marriott Rewards program, under an initiative that has been several years in development. |
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