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Club Features With new ownership and management, and a fresh new look from a near-$100-million makeover, the famous course has no fears about facing a new world without the PGA. Food & Beverage Outdoor cooking is now much more than hotdogs and hamburgers. These four club chefs show how to make BBQ anything but boring. Course & Grounds Club Architechure When Crow Valley Golf Club chose a design for its much-needed renovation, the winner was a beautifully cohesive contemporary design best described as “clean” and “tailored”—a throwback to the original architecture. Pro Shop Walk a Mile in Their Shoes Done right, caddy programs can go a long way toward making each round of golf special. Are you giving this vital area of customer service the attention it deserves? Recreation & Fitness Tennis is emerging as a powerful attraction in the quest to capture more family-oriented business. But to fully cash in on its potential, you can’t treat the sport—or your pro—as an afterthought. Today's Manager Family Ties The days of the male-dominated clubhouse are gone. Today’s properties must offer social and recreational options for the entire family. Technology Products E-Promotions That Earn "A"s With the proper techniques and controls, e-mail is proving itself as an marketing tool. Is your club or resort putting it to full use? New Products The new line of cooking equipment at the Rancho Bernardo Inn occupies the same space, but has made the kitchen a more efficient, productive and creative place. |