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Club Features Stability among both its membership and staff has formed a solid foundation for growth and innovation at this century-plus club. Food & Beverage Wine programs aren't just "fringy" events anymore— they've become vital to all aspects of club and resort activities. Course & Grounds From planning to shutdown to reopening, superintendents are vital to ensuring that failure does not become an option for course renovations. Exterior Design The Golf Club at Lansdowne's members previously shared a resort's amenities, but now have a place of their own to call home. Pro Shop Point-of-purchase displays and materials now being made available can help meet several retailing challenges—provided they're used correctly. Recreation & Fitness As pools continue to grow as an attraction for members and guests alike, clubs and resorts must find ways to refresh their offerings without getting soaked. Today's Manager Membership Director, the fastest-growing position in clubs, is frequently filled with people from outside the industry. Meet two of this "new breed." Technology Whether they've integrated their point-of-sale systems or not, these club managers say they can't ever imagine choosing to do business with chits again. New Products Member participation in club activities is way up—and the cost of getting the word out way down—through a new Web-based strategy at Plantation G&CC. |