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Editor’s Memo Since the first issue of C&RB, there’s been a noticeable shift from a focus on all that clubs couldn’t do to now finding ways that they can. Publisher's Note Uncertainty is always present in business, but in a recession it dominates our thinking. It takes special people to see opportunity in the face of it. Food & Beverage What started as a golf-only club is now also a thriving food and beverage venue. Chef to Chef Executive Chef James Steffen of Crow Valley Golf Club has developed a reputation for specials that his General Manager calls “innovative and ephemeral”—and that many members are so confident in, they don’t even bother to look at the club’s dining room menus anymore. Course & Grounds Regular, light topdressing can go a long way toward healthy greens and happy golfers. Design & Renovation Whatever the agenda, ballrooms should be flexible and adaptable, with walls, ceilings and floors providing the subtle decorative elements. Recreation & Fitness A solid water recreation program can be a family-friendly amenity that reinforces member and guest loyalty. Today's Manager Technology Using an integrated system to provide more timely and targeted messages has helped Forest Hills CC ride out the economic storm. Recipe Exchange Submitted by: James Steffen, Executive Chef, Crow Valley Golf Club, Davenport, Iowa Submitted by the National Mango Board Submitted by Paul Mendolera, Executive Chef, Quail Hollow Country Club, Concord, Ohio Submitted by McIlhenny Company/TABASCO® Brand Products Submitted by the California Avocado Commission Submitted by: James Steffen, Executive Chef, Crow Valley Golf Club, Davenport, Iowa C&RB Special Report Calling a club “family-friendly” is easy; delivering on the promise requires real change. Ideas Exchange Four of the Seattle area’s finest club chefs prepared for the Fourth Annual Club Chef Competition on April 7, 2009 at the Women’s University Club in downtown Seattle. At stake: a $3000.00 scholarship for an accredited American Culinary Federation program and the title of Evergreen Club Chef of the Year. Looking to attract new business, the Aurora G&CC club offered “free golf” during its opening weekend in April, with guests paying only cart fees. A new Polo Club in Fort Bend County, Texas, once complete, will feature two professional polo fields specially designed to accommodate night time play. The management team at The Fort Worth Club in Fort Worth, Texas, found a unique way to make office birthday recognitions less torturous and more of a treat. |