After it became clear that a high-profile name wasn’t enough on its own to ensure a top-notch club operation, a new management team was turned loose to revitalize the Port St. Lucie, Fla., property—and in the process, add new luster to the brand.
There have been strong reactions to the subject of a Board’s involvement (although many choose to substitute “interference”) with club management.
It is incumbent on boards and management to know what it costs to maintain members’ expectations of quality, and then to have the guts to have dues that are realistic to cover those costs.
The second time that Brett Morris considered taking on the challenges at The Polo Club of Boca Raton proved to be the charm—and the start of his path to Excellence in Club Management recognition.
As smartphone use continues to skyrocket, clubs that want to stay at the forefront of members’ minds must maintain a mobile presence.
A thoughtfully planned schedule, charismatic trainers, and on-trend classes can help club and resort properties make group fitness a priority.