If the fitness buffs of a club’s membership are “insufficiently impressed by the fitness center, they will go elsewhere—and suggest their fellow members do the same,” says a fitness facility consultant. To keep everyone happy and on site, he stresses, properties should pay special attention to these considerations: Ample space. A fitness center should be no less than 1,500 square [...]
Summing It Up • Fitness centers have become a top priority at many clubs and resorts.• Survey members and conduct focus groups to help determine what programs and equipment to include in a fitness center.• Customized, sport-specific training—a popular trend in fitness—targets key muscle groups to enhance performance and stamina for athletes.• Financing the cost of a fitness center can [...]
Summing It Up Look for the “next big thing”in fitness to keep programs from going stale. Use themed events to call attention to ongoing recreation programs. Program your activities so they appeal to every member of the family and address all skill levels. Give back to the community by linking themed recreational events to charitable causes. It’s a win-win for [...]
Summing It Up In general, golf management companies lag behind the trend seen among independently run clubs and resorts to round out their offers with other recreational and fitness options—but momentum is picking up for more GMCs to include tennis, aquatics and fitness centers at their properties. There are now actually some documented cases where management companies have executed property [...]
Summing It Up Beyond taking care of obvious needs (i.e., offering an adequate number of lockers), club and resort locker rooms must now also meet upgraded “standards of living,” with an emphasis on providing home-like comforts. One of the most important aspects of locker room management is ensuring that toiletries are well stocked and cover a wide range of needs. [...]
Summing It Up Maintain the lowest staff-to-child ratio you can afford. Conduct background checks on staff and volunteers for added peace of mind. Be sure all staff and volunteers are properly trained in procedures and in general first-aid and CPR. Don’t be afraid to incorporate education into camps. Have your golf pro step in to teach life skills such as [...]
Summing It Up Integrate the tennis department with the rest of your staff, to help improve communication and accountability. Junior programs are the traditional key to success, but new trends such as cardio tennis can also build up a program. Pros who understand members’ needs and plan clinics and events accordingly are more likely to find success. “They don’t come [...]
With each passing day, spas are becoming more mainstream. Gone—or at least fading—is the idea that spas are nothing but a frivolous form of pampering. People are now going to the spa to look and feel younger and healthier. And so what if it happens to also be relaxing, and self-indulgent? After all, more and more doctors are acknowledging the [...]
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