Summing It Up • Precisely targeted, one-on-one marketing to past members and the surrounding residential and business communities can help communicate that a property has been restored and revitalized. • Emphasize particular facilities and amenities, to target prospects such as families or empty nesters. • Updated and modernized Web sites can attract new members as well as event business. Within [...]
It doesn’t matter if your club or resort is just now revving up for another peak season, or you’re in a warmer-weather climate and starting to gear down from one. Either way, workforce issues—and in particular, how to find and use part-time help to meet the added labor demands of your operation during its busiest times—is always one of club [...]
Leasing has long been recognized as a smart financial option that can help to maximize cash flow while minimizing investment outlays. And indeed, more companies are now acquiring new equipment through leases than through bank loans, according to the Association for Equipment Leasing and Finance. Over the last ten years, use of leasing finance options in the U.S. has tripled—and [...]
Grand Traverse Resort & Spa’s Winter Golf Center is teeing off the season with a perfect remedy for the golf enthusiast’s winter blues. For the second year, Grand Traverse Resort & Spa—near Traverse City, Mich.—has transformed its Jim McLean Golf School into the Resort’s Winter Golf Center, offering indoor and outdoor golf practice, clinics and instruction. The facility’s three heated [...]
The Big Ol’ Texas Weekend at Angel Fire Resort celebrated the resort’s Texas fan base last weekend for the fourth year in a row. The club, located in northern New Mexico about 17 miles east/northeast of Taos, offered an action-packed schedule of events that attracted Texans and Texan-wannabes alike. Country recording artist Pat Green, a massive cult star in the [...]
Ideas Implemented Successfully at Norwood Hills CC Under John Wright’s Leadership • A la carte servers now earn a percentage of all F&B sales; this incentive program improved accountability and sales (through increased upselling), reduced food and bar costs, and increased the average wage of a la carte and bar staff by nearly $3.30/hr. (to $15.44/hr.). • Weekly events on [...]
Ideas implemented Successfully at Oakmont CC Under Tom Wallace’s Leadership • A television was installed in the main kitchen to provide on-site video training for the service and culinary teams. The internal network was then extended to broadcast important messages (safety information, service tips, new hires, etc.) to all staff members. • A procedure that was instituted to capture and [...]
Summing It Up • Approach insurance renewal discussions in the spirit of partnership, not as adversarial wrestling matches. • Try not to settle for the first quote you get from an insurance supplier. • Check the references of new suppliers, to make sure they can deliver on their promises. I recently read The Five Dysfunctions of a Team, which identified [...]
Copyright © 2013 Club & Resort Business. All rights reserved.
