Gaining a Technical Edge
With proper training and implementation, technology can free management and staff from desks and offices to do what they do best: Spend more time with members.
With proper training and implementation, technology can free management and staff from desks and offices to do what they do best: Spend more time with members.
They cyber-sky is the limit when it comes to what members and guests can now do online- from checking statements and paying bills to tapping into online directories and databases, and even participating in club-specific social networks.
Is your online content provider enhancing your marketing approach, or holding you back?
Whether it’s weekly, monthly or on an as-needed basis, more clubs and resorts are looking for ways to successfully use e-mail marketing to their members (and potential members), vs. being dismissed as junk. Here are some ways to not only make it safely into an inbox, but actually get read once you do: 1. Adhere to the rules of the [...]
You don’t need to look very hard to see the considerable influence that technology has had on the golf industry of late. It’s been fifteen years since professionals hit wooden drivers, and the ball just keeps going farther and farther—well, for some people, anyway. But it’s not just on the course that state-of-the-art equipment is having a major effect. The [...]
The American Hotel & Lodging Association (AH&LA) recently released a new study, 2008 Current and Future Technology Use in the Hospitality Industry. Funded by the American Hotel & Lodging Educational Foundation (the not-for-profit affiliate of AH&LA), the research analyzes top areas of information technology (IT) most frequently being implemented, and quantifies increased customer demands that are motivating properties to use [...]
SUMMING IT UP •The growing ease of, and reliance on, wireless connections is making it harder to try to strictly separate work and social environments. • Cell phone use in clubs is being reassessed because of its potential benefits for safety and family-based communications. It wasn’t too long ago that cell phones, BlackBerries and wireless laptops were seen in some [...]