Summing It Up • More clubs are taking over shop ownership to streamline management, leverage purchasing, improve control of pricing, and minimize risks. • Clubs also see value in assuming club ownership, to let head pros focus on servicing existing golfers and developing new ones. • Where head pros still own the shop, good business and leadership skills are a [...]
Summing It Up • Call attention to merchandise with eye- catching displays, proper placement and promotions. • Scatter popular sales items throughout the store. • Develop a buying strategy that staggers deliveries throughout the season. When fancier shirts elbowed their way into golf apparel, the Promontory Golf Club in Park City, Utah, faced the challenge of keeping sales propped up [...]
Summing It Up • Keep a regular maintenance schedule and a detailed log for each golf car in your fleet.• Rotate vehicles to have equal wear on each car.• Educate staff, as well as members and guests, on the proper operation of golf cars. The avid golf enthusiast will likely notice your club’s course more than anything else. However, if [...]
Keeping cars in perfect working order also means first providing ample parking space. As more clubs switch from gas cars to electric because of environmental and noise concerns, as well as the rising price of gas, this can entail either constructing new facilities or updating older ones. When Hershey Country Club scheduled its 31,000-square-foot clubhouse and aquatic center renovation, completed [...]
Golf Car Maintenance Checklist Electric and Gas Models •Quarterly: Inspect suspension for axle damage, loose hardware, leaking shocks, spring cracks, and alignment; check park and service brake linkage and catch mechanism for wear. •Semi-annually: Clean and wax all painted surfaces; inspect, adjust, and lubricate all moving front suspension parts. •Annually: Check rear axle for abnormal noise, leaks, loose hardware, and [...]
Summing It Up •If annual member/guests are drudgery for your staff, they will be for participants, too. •Unique formats, prizes and themes can help revive tired events and keep popular ones fresh. •Weigh the tradeoffs of closing the course to non-participants against the benefits of a full focus on the event. When most people hear a reference to golf and [...]
Head golf pros and merchandising managers offers these suggestions for boosting sales in the pro shop: Lead the Way. “When I walk into a pro shop, I do what a customer does,” says Beth Ann Riecke, a former Midwest Regional Director of the Association of Golf Merchan-disers who is now a buyer for pro shops. “I look at the whole [...]
Head golf professionals can’t read minds, but when it comes to buying apparel, they wish they could. For those who don’t have extrasensory perception, education is the key to successfully merchandising soft goods and accessories, especially to women. In the last year, Tony Chavez, Head Golf Professional at Mountain Vista Golf Club in Palm Desert, Calif., has seen a 15 [...]
Copyright © 2013 Club & Resort Business. All rights reserved.
