Summing It Up Good communications systems can help a club boost operating efficiencies by reducing the number (and length) of staff meetings. Regular e-mails to membership can boost event attendance and keep the club front-of-mind for dining and other activities. Adding wireless fidelity (Wi-Fi) will help bring your club or resort up to date with the public spaces, such as [...]
How many times at your club has someone—be it the head pro, superintendent, GM, chef, or even a member—watched with alarm as a player on your course finishes a hole and then, despite all your investments in clear signage and foolproof scorecards, takes a wrong turn and starts to play out of sequence, or maybe even in the wrong direction? [...]
No one disputes the value of a hands-on management approach—but there are some things that even the best club managers should probably make it a practice to keep their hands off. Their clubs’ own members, for starters. While most aspects of your dealings with members and guests will only benefit from getting to know them and their needs as [...]
Would you buy a used golf cart…from yourself? That’s really what one argument espoused by proponents of leasing golf course equipment, instead of buying it, boils down to. You know how rough your own players and staff can be on carts over the months and years it takes to buy them through installment payments. So why, one leasing company executive [...]
Here’s a challenge to anyone who manages functions, people or processes in the club industry. We know you like all of your members (or at least, you should act as if you do). But what about your database, and more importantly, its extended family—your data? Do you not only like them, too, but actually have such a real attachment that [...]
One of the best ways to build sales in your pro shop is to make the law of averages work for you. Get more golfers to your facility, and some of that traffic is bound to result in higher sales in the shop. That formula seems to be working for the Coeur d’Alene Resort in Coeur d’Alene, Idaho. The resort [...]
Nationwide, country clubs—even established clubs that pride themselves on tradition and timelessness—are facing new challenges to sustaining membership levels in today’s increasingly crowded golf and club market. This is usually an insidious problem, starting first as a slow leak that goes undetected or unaddressed by clubs’ boards and management, only to suddenly gain in intensity and cascade into a serious [...]
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