• Bright New Scene

    The general economic picture was cloudy and the uncertainty of a Presidential election loomed. But the club and resort industry managers, owners and suppliers who gathered for the second annual Golf Industry Show (GIS) in Orlando, which bridged the last days of January and first days of February, exuded optimism and a positive attitude as they looked over the newest […]

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  • Making Catering “Automatic”

    Summing It Up • New software products can give catering directors more time, through tools such as automated task lists, financial management grids and built-in calendars, to help them manage the myriad of activities they must juggle at one time. • Many programs are equipped with “life cycle” technology, designed to guide a club through the entire process of booking […]

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  • Can You E-Verify That?

    While the outlook for bringing improved efficiency or focus to U.S. immigration policies and procedures remains cloudy, a new tool is available to help streamline some of the administrative burdens tied to locating, screening and hiring seasonal help. E-verify is a new, free Web-based system formed through a partnership between the Department of Homeland Security and the Social Security Administra-tion, […]

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  • Worth Waiting For

    The ultimate goal of any club Membership Director is to have a healthy waiting list. Founded in 1989, Eagle Oaks Golf & Country Club in Farmingdale, N. J. has not yet had to start a list—but thanks to a new tiered membership program and the buzz from an impressive new clubhouse, it will probably hit that milestone very soon, according […]

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  • Making Them Want You

    Summing It Up • Precisely targeted, one-on-one marketing to past members and the surrounding residential and business communities can help communicate that a property has been restored and revitalized. • Emphasize particular facilities and amenities, to target prospects such as families or empty nesters. • Updated and modernized Web sites can attract new members as well as event business. Within […]

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  • Bonus Features

    A key feature of catering software is the automated reminders a system can provide to let a club know when a customer’s payment is due, according to Mark Del Priore, General Manager of Pine Hollow Country Club in East Norwich, N.Y.  Pine Hollow recently changed its payment schedule so that 50% of the balance is due six months before an […]

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  • Tipping Point Technology

    High-tech tools are successfully making their way into the club and resort world, as a growing number of properties believe the way to improve enjoyment and increase revenues is to embrace technology, not resist it. “Ask for a strip steak sandwich on the 2nd tee, and we’ll have it to you by the time you get to the 5th,” says […]

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  • A Virtual Clubhouse

    When Charlotte (N.C.) Country Club embarked in 2006 on a sweeping, $25 million renovation of its legendary golf course and clubhouse, it also decided it was time to overhaul one part of the nearly 100-year-old property that hadn’t existed for nearly that long but was also showing its age: the club’s website. Like many private clubs, Charlotte CC made an […]

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  • Making the Locker Room The Place to Be

    At Green Acres Country Club in Northbrook, Ill. (suburban Chi-cago), the management staff prides itself on being able to meet any member’s request. “If a member prefers a brand of bourbon we might not have on hand, we’ll get a bottle for each bar, even if it means making a special trip to a liquor store,” says Jeffrey Plain, the […]

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  • Swing Science

    Summing It Up • Golf fitness programs can diagnose physical limitations through a golf fitness evaluation. • Helping to keep players fit will add to their enjoyment of the game and have a positive effect on rounds and golf-related spending. Swing technique and style is as unique as a player’s fingerprints. Strength, power, flexibility, balance, core stability, body awareness, even […]

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