• Nice Drive

    Finding new ways to add more comfort and pleasure to the golfing experiences at The Club at PGA WEST™ and its sister property, La Quinta Resort & Club®, is not an easy task. La Quinta’s rich history dates back to 1926, and PGA WEST, with its six courses, has provided a perfect complement after coming onto the scene starting in […]

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  • Totally Tubular

    Totally Tubular The Goal: Follow the lead of “YouTube’s” popularity and devise ways to communicate with members of the Capital City Club that are more in step with today’s interactive, online environment. The Plan: Produce “VueTube” videos featuring the Club Manager and Executive Chef that promote upcoming club events, dining room specials, and other activities, and place them on the […]

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  • Doing Away with Déjà Vu

    Doing Away with Déjà Vu The Goal: The new management team at Rhode Island Country Club wanted to show how it could create unique and unforgettable experiences and provide outstanding service; reviving the Annual Member Guest Tournament offered the perfect opportunity. The Plan: Bring the service to the golfers by moving a buffet and full bar service to the front […]

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  • Changing the Rules

    Changing the Rules The Goal: The Country Club of Virginia was looking for a new way to attract more people to a Rules of Golf Seminar—and then hold their interest once they came. The Plan: Take the program outside and begin it with cocktails and hors d’oeuvres, and then move it to the teeing ground of the first hole. The […]

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  • Smart Signs

    Smart Signs The Goal: Deliver onproperty messages and announcements about events and activities at The Cosmos Club with more immediacy, customization, and an increased “wow”factor. The Plan: Develop LCD notice board that can be programmed to display PowerPoint slide shows and interface with Catering database. The Payoff: Updates now can be completed in two-thirds less time, and “action” format improves […]

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  • Staying Power

    Staying Power The Goal: Establish distinctive calendar events at The Fort Worth Club and continue to improve and sustain them while also continually striving to add new ideas to the mix. The Plan: Make sure the calendar represents a strong variety of events targeted to all demographic segments (young, male, female, grandparents) and emphasize exclusivity—i.e., how the club is the […]

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  • Worth Waiting For

    The ultimate goal of any club Membership Director is to have a healthy waiting list. Founded in 1989, Eagle Oaks Golf & Country Club in Farmingdale, N. J. has not yet had to start a list—but thanks to a new tiered membership program and the buzz from an impressive new clubhouse, it will probably hit that milestone very soon, according […]

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  • Making Catering “Automatic”

    Summing It Up • New software products can give catering directors more time, through tools such as automated task lists, financial management grids and built-in calendars, to help them manage the myriad of activities they must juggle at one time. • Many programs are equipped with “life cycle” technology, designed to guide a club through the entire process of booking […]

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  • Bright New Scene

    The general economic picture was cloudy and the uncertainty of a Presidential election loomed. But the club and resort industry managers, owners and suppliers who gathered for the second annual Golf Industry Show (GIS) in Orlando, which bridged the last days of January and first days of February, exuded optimism and a positive attitude as they looked over the newest […]

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  • Making Them Want You

    Summing It Up • Precisely targeted, one-on-one marketing to past members and the surrounding residential and business communities can help communicate that a property has been restored and revitalized. • Emphasize particular facilities and amenities, to target prospects such as families or empty nesters. • Updated and modernized Web sites can attract new members as well as event business. Within […]

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