• Changing the Rules

    Changing the Rules The Goal: The Country Club of Virginia was looking for a new way to attract more people to a Rules of Golf Seminar—and then hold their interest once they came. The Plan: Take the program outside and begin it with cocktails and hors d’oeuvres, and then move it to the teeing ground of the first hole. The […]

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  • Smart Signs

    Smart Signs The Goal: Deliver onproperty messages and announcements about events and activities at The Cosmos Club with more immediacy, customization, and an increased “wow”factor. The Plan: Develop LCD notice board that can be programmed to display PowerPoint slide shows and interface with Catering database. The Payoff: Updates now can be completed in two-thirds less time, and “action” format improves […]

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  • Staying Power

    Staying Power The Goal: Establish distinctive calendar events at The Fort Worth Club and continue to improve and sustain them while also continually striving to add new ideas to the mix. The Plan: Make sure the calendar represents a strong variety of events targeted to all demographic segments (young, male, female, grandparents) and emphasize exclusivity—i.e., how the club is the […]

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  • Members in Wonderland

    Members in Wonderland The Goal: Find an ongoing way to have the event calendar more closely mirror the mission and culture of the club. The Plan: Bring together multiple departments (Member Relations, Recreation/Fitness, Natural Resources, and Golf Maintenance) to create and offer a year-long “Adventure Series” of special weekly events that would be free for members. The Payoff: Members quickly […]

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  • Nice Drive

    Finding new ways to add more comfort and pleasure to the golfing experiences at The Club at PGA WEST™ and its sister property, La Quinta Resort & Club®, is not an easy task. La Quinta’s rich history dates back to 1926, and PGA WEST, with its six courses, has provided a perfect complement after coming onto the scene starting in […]

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  • Totally Tubular

    Totally Tubular The Goal: Follow the lead of “YouTube’s” popularity and devise ways to communicate with members of the Capital City Club that are more in step with today’s interactive, online environment. The Plan: Produce “VueTube” videos featuring the Club Manager and Executive Chef that promote upcoming club events, dining room specials, and other activities, and place them on the […]

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  • Bonus Features

    A key feature of catering software is the automated reminders a system can provide to let a club know when a customer’s payment is due, according to Mark Del Priore, General Manager of Pine Hollow Country Club in East Norwich, N.Y.  Pine Hollow recently changed its payment schedule so that 50% of the balance is due six months before an […]

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  • Can You E-Verify That?

    While the outlook for bringing improved efficiency or focus to U.S. immigration policies and procedures remains cloudy, a new tool is available to help streamline some of the administrative burdens tied to locating, screening and hiring seasonal help. E-verify is a new, free Web-based system formed through a partnership between the Department of Homeland Security and the Social Security Administra-tion, […]

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  • Worth Waiting For

    The ultimate goal of any club Membership Director is to have a healthy waiting list. Founded in 1989, Eagle Oaks Golf & Country Club in Farmingdale, N. J. has not yet had to start a list—but thanks to a new tiered membership program and the buzz from an impressive new clubhouse, it will probably hit that milestone very soon, according […]

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  • Making Catering “Automatic”

    Summing It Up • New software products can give catering directors more time, through tools such as automated task lists, financial management grids and built-in calendars, to help them manage the myriad of activities they must juggle at one time. • Many programs are equipped with “life cycle” technology, designed to guide a club through the entire process of booking […]

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