With their own average store sizes growing toward the larger ranges, thanks to the clubhouse renovation boom, on-course retailers may have less to fear from the largest “big box” stores that represent less than a quarter of the off-course competition. STAT BOX 38 cents more merchandise revenue per round came from sales at private clubs than from resorts in 2005 [...]
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Summing It Up • Member events should be one of the golf staff’s top priorities, not only for their sales potential, but also their value in generating good feelings about the club.• Member feedback is critical for assessing the successes of the past and gauging interest in future events.• Member events help increase positive cash flow for the club overall [...]
Summing It Up Open communication between student and teacher aids quicker learning and spurs long-term interest in the game. There are differences in how men, women and children learn the game. Successful instruction programs take the time to customize lessons for the various student groups. Accredit your course as “beginner-friendly” by applying for NGCOA certification, and use the distinction in [...]
Summing It Up Golf management firms, by nature, have well-honed instincts for helping properties improve golf and retailing operations. Management companies are also well positioned to leverage buying power with suppliers and pass on the benefits of vendor partnerships to individual facilities. Established management firms are still at the forefront in the search for new ways to extend the attraction [...]
Summing It Up The quest to enhance the golfing experience has spurred the development of a “luxury vehicle” golf cart market. High energy bills and other rising costs of operation have put renewed focus on smarter cart maintenance practices. Carts that are easier to access and operate allow older or less-mobile players to still enjoy the game. One club has [...]
Summing It Up Not everyone who shows up to caddy for a season will have prior golf experience. Do them—and everyone else—a favor and always start your caddy training with a review of the basics. Even the veterans can benefit from the refresher course. Since caddies are independent contractors, you technically can’t dictate their schedule. But a helpful pairing “suggestion” [...]
Visual merchandising typically ranks among pro shops' trickiest challenges. Faced with too little space, too much inventory and a desire to keep the atmosphere fresh, golf pros like Dick Nelson at Indian Hills Golf Club in Stillwater, Minn., freely admit, "I'm no expert when it comes to this." Like many of his colleagues, Nelson usually thinks of point-of-purchase materials in [...]
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