Leaving Their Mark
Not only is logoed pro shop merchandise often a hot sell, it can also be an effective advertising tool – if used correctly.
Home » Management » Club Retailing
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The Demo is in the Details
Dominion Country Club puts special touches on its annual Demo Day event, where golfers test-drive new equipment.
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Testing the Swim Shop Waters
- September 21, 2011
- Club Retailing
- no comments
There’s no shortage of merchandise out there for clubs that want to get their feet wet and monetize their swim facilities.
- September 21, 2011
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Toning up Retail Operations
Servicing the club’s exercise-minded set with fitness-specific clothing and gear can breathe new life into club merchandising efforts.
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Tennis Pro Shops With No Strings Attached
Unmatched customer service and trendy on-court fashions net club and resort tennis pro shops an advantage over the competition.
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The Retail Tradeoff
- February 3, 2011
- Club Retailing, Golf Operations
- no comments
Increasingly, golf shops at club and resort properties are expanding their inventory to reflect a much broader retailing perspective.
- February 3, 2011
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Who’s In Charge Here?
- October 1, 2007
- Club Retailing, Pro Shop
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Summing It Up • More clubs are taking over shop ownership to streamline management, leverage purchasing, improve control of pricing, and minimize risks. • Clubs also see value in assuming club ownership, to let head pros focus on servicing existing golfers and developing new ones. • Where head pros still own the shop, good business and leadership skills are a [...]
- October 1, 2007
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Show & Sell
Summing It Up • Call attention to merchandise with eye- catching displays, proper placement and promotions. • Scatter popular sales items throughout the store. • Develop a buying strategy that staggers deliveries throughout the season. When fancier shirts elbowed their way into golf apparel, the Promontory Golf Club in Park City, Utah, faced the challenge of keeping sales propped up [...]
