Leaving Their Mark
Not only is logoed pro shop merchandise often a hot sell, it can also be an effective advertising tool – if used correctly.
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The Demo is in the Details
Dominion Country Club puts special touches on its annual Demo Day event, where golfers test-drive new equipment.
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Courting Casual Golfers
- September 28, 2011
- Membership/Marketing
- no comments
Royce Brook GC’s relationship with its management company makes it easier for the club to lure new members.
- September 28, 2011
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Testing the Swim Shop Waters
- September 21, 2011
- Club Retailing
- no comments
There’s no shortage of merchandise out there for clubs that want to get their feet wet and monetize their swim facilities.
- September 21, 2011
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Family Matters at Talking Rock
Talking Rock implemented a new type of family membership plan.
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Not Going It Alone
All the marketing muscle you can muster is needed to make it in a challenging market like Las Vegas.
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Toning up Retail Operations
- July 14, 2011
- Club Retailing
- no comments
Servicing the club’s exercise-minded set with fitness-specific clothing and gear can breathe new life into club merchandising efforts.
- July 14, 2011
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Should You Buy or Lease Your Golf Car Fleet?
Golf course managers are split on whether it’s best to lease or buy the golf car fleet.
