Designed to Sell
- June 1, 2008
- Design & Renovation
- no comments
A well-designed shop can improve productivity and yield a marked increase in revenue.
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The Next Big Thing (Already)
Why has golf become such a dominant force in the vacation world? Erik Holt, VP of Sales and Concierge Services for Govacationsgolf.com, cites the happy convergence of several factors: the Internet, cable TV, and Tiger Woods. “[Woods’] pure dominance of the sport from such a young age has attracted many to take up the sport,” Holt says. “Destinations and courses [...]
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Getting in on golfing getaways
Related Articles The Next Big Thing (Already) Perhaps like no other sport, golf has earned “preferred vacation” status. And despite the always-high number of golfers who may chuck their clubs in frustration after a bad slice, the game can be very relaxing, and a great getaway activity. As more resorts and clubs catch on to this appeal, they’re devoting more [...]
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Culture Club
According to Frank Vain, President of the private club consulting firm The McMahon Group, the debate over membership and dues structures revolves around theory and practicality. The basis of any private club, he says, is that a group of people join to promote or participate in a common interest. That unity, he stresses, is “an essential construct for successful clubs. [...]
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In Due Time
Diamond Run Golf Club keeps membership levels to a minimum by offering only full golf memberships, young executive golf memberships, social memberships and dining memberships. It used to be a big deal to belong to a country club; it meant you had achieved a special status. While it’s still a big deal to many extents, over the years the air [...]
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Fresh at the PGA Fall Expo
The PGA Fall Expo is traditionally the event where pro shop buyers can get the first glimpses of the golf industry’s emerging trends and latest merchandise. This year, at the Mandalay Bay Convention Center in Las Vegas, Nevada Sept. 10-12, the expo showcases the growing impact of new product categories at golf retail. It’s a “must-attend” for the industry, as [...]
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Show & Sell
Summing It Up • Call attention to merchandise with eye- catching displays, proper placement and promotions. • Scatter popular sales items throughout the store. • Develop a buying strategy that staggers deliveries throughout the season. When fancier shirts elbowed their way into golf apparel, the Promontory Golf Club in Park City, Utah, faced the challenge of keeping sales propped up [...]
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