The Disney Channel’s premiere of “High School Musical 2”

by C&RB Staff (editor@clubandresortbusiness.com)
November 2007
 

The Disney Channel’s premiere of “High School Musical 2”—filmed on location at Entrada at Snow Canyon Country Club in St. George, Utah—became the most-watched basic cable program ever when it aired earlier this year, according ­to Nielsen Media Research.

With the club and its beautifully manicured—and very green—golf course as a backdrop for the film, Entrada at Snow Canyon CC, a Troon Golf property, achieved enviable visibility. Approximately 17.2 million viewers tuned in to watch—nearly three million more than those who watched the final round of the Masters this year.

And as the club’s General Manager, Rob Demore, explains in a C&RB exclusive, getting the already gorgeous property ready for its small-screen debut required just as much planning and preparation as any major golf event might.
“The grass [as seen in the film] was real,” Demore says proudly. “We have a great agronomy team at Entrada and Troon, and our Senior Agronomist, Ross Laub-scher, and his crew work endlessly to keep up with our turf year-round. So they were well-prepared to respond to the additional requests that came from Kenny Ortega [the program’s Director].”
Demore gave C&RB other insights about what it was like to have his club involved with the film, while still trying to handle “normal” operations at a high-profile property. To read the full interview, go HERE