Raising a Red Flag
Submitted by WaterColor Inn
by C&RB Staff (editor@clubandresortbusiness.com)
August 2007
On Florida beaches, colored warning flags alert swimmers to various water conditions. But, at the Beach Club Grill & Bar at the WaterColor Inn in Santa Rosa Beach (one hour east of Pensacola), the flags indicate the daily drink special. The Maritime Weather Warning Drink System (see box at right), developed by the F&B and marketing departments at the resort, “has created a new crop of ‘regulars’ who get a kick out of the originality,” says Beverage Manager Eric Rarus. Guests come back to the Beach Club again and again to find out what special is running. “Naturally, they purchase the drink upon finding out,” Rarus adds.
| |
Green Flag |
| Pina Colada, Midori and Rum |
| |
Yellow Flag |
| Mango Purée, Pineapple Juice, splash of cream & Orange Vodka |
| |
Purple Flag |
| Mixed Berry Purée, Mango Purée, Blue Curacao & Rum |
| |
Red Flag |
| Raspberry Purée, Peach Schnapps & Citrus Vodka |
| |
| |
Double Red Flag |
| |
Strawberry Purée, Banana Purée & Rum with a 151 Floater |
| |
Black Flag |
| Vanilla Ice Cream, Oreo Cookie Crumbles, Vodka & Kahlua |
|
