More to Love [ GOLF INDUSTRY SHOW PREVIEW ]

For the first time, the Golf Industry Show unites GCSAA, NGCOA and the CMAA under one roof.

by C&RB Staff (editor@clubandresortbusiness.com)
February 2007
 

Golf Industry Show takes place Feb. 22-24, 2007, in Anaheim, Calif.

GCSAA Educational Conference, Feb. 19-24

NGCOA Annual Conference, Feb. 20-24

CMAA World Conference on Club Management, Feb. 23-27

It takes a team effort to run a successful club operation—and it will take a team relay to see and do everything at this year’s Golf Industry Show (GIS) in Anaheim, Calif., now that the Club Managers Association of America (CMAA) has been brought into the fold.

More than 25,000 golf industry professionals are expected to descend upon southern California to attend the GIS show, the first to be jointly presented by the Golf Course Superintendents Association of America (GCSAA), the National Golf Course Owners Association (NGCOA) and the CMAA, with the additional support of the Golf Course Builders Association of America (GCBAA), the American Society of Golf Course Architects (ASGCA), and the National Golf Foundation (NGF).

“The opportunity to have the leaders and members of these organizations together in the same place at the same time is unprecedented in our industry,” says Mike Hughes, CEO of the NGCOA. “We think this will lead to a very integrated team approach to addressing challenges and identifying solutions among attendees.”

The event will feature approximately 1,200 exhibitors in more than 298,000 square feet of exhibit space and the GIS’s signature interactive solution centers, along with education, networking and solutions for golf course superintendents, owners/operators, general managers, chief operating officers, architects and builders.

The trade show floor will open at 11 a.m. on Thursday, Feb. 22, and close at 2 p.m. on Saturday, Feb. 24.

Trade Show Highlights
Team Day. Golf Industry Show Team Day will be held on Friday, Feb. 23. Team Day will offer opportunities to foster teamwork and develop leadership skills between members of a club’s management staff: the owner, general manager and superintendent.

Solution Centers. The Golf Industry Show Solution Centers will feature hands-on activities, demonstrations and educational programming relevant to the operation of select areas of a golf and club operation: Team Solutions, Clubhouse Solutions, Golf Course Solutions, and Range and Outdoor Facility Solutions. For a more detailed listing of scheduled events, see bottom of page for schedule or click here for a PDF printable version.

Buyer/Seller Marketplace. New this year, the trade show floor will have a Buyer/Seller Marketplace where exhibitors can meet with customers and conduct business in a relaxed, semi-private atmosphere.

New Product Showcase. The industry’s newest products and services will be on display along the 20-foot aisle at the front of the main exhibit hall. For more information about the Golf Industry Show, visit www.golfindustryshow.com.

Education Conferences
Around the trade show, GCSAA, NGCOA and CMAA will present their annual education conferences:

GCSAA (Feb. 19-24): More than 100 in-depth seminars and educational sessions are scheduled, covering everything from the latest research and agronomic practices, to managing your career and enhancing your communication skills. For more details, visit www.gcsaa.org/gis/default.asp

NGCOA (Feb. 20-23): The NGCOA’s 25th Annual Conference will provide real-world examples of how course owners and operators are succeeding by listening to customers, keeping their thoughts and desires top-of-mind, and delivering what they really want. Three inspirational speakers and 25 educational sessions will arm course owners and operators with ideas and tools to use everyday to establish a plan that keeps the customer at the core of any operation. For more details, visit www.ngcoa.org/ac07/

CMAA (Feb. 23-27): The 2007 World Conference on Club Management will showcase approximately 80 educational sessions, along with pre- and at-conference workshops. Seminars and roundtable discussions will be offered throughout the week, each specifically designed to provide the latest industry-related information, from culinary arts to sports management, and accounting to technology. The always-popular Idea Fair, plus the Wine Society’s and The Club Foundation’s silent and live auctions, and a Bookmart are also scheduled. For more details, visit http://www.cmaa.org/conf/index.html

GIS Solution Center Presentation Schedule*
DAY	TIME	TEAM SOLUTIONS	CLUBHOUSE SOLUTIONS	GOLF COURSE SOLUTIONS
2/22 [THU]	12:30			12:30 PM WHEN TO REBUILD A BUNKER
	1:00	1 PM PGA TOUR FEDEX CUP
	1:30			1:30 PM TRENDS IN BUNKER DESIGN
	2:00		2 PM SPA AND FITNESS FACILITY SOLUTIONS
	2:30			2:30 PM PANEL DISCUSSION: BUNKER LINERS
	3:00		3 PM REGULATORY CONSIDERATIONS FOR THE SAFE SERVING OF ALCOHOL
	3:30
	4:00	4 PM TEE IT UP FOR THE TROOPS
	4:30			4:30 PM IRRIGATION AROUND THE BUNKER
	5:00		5 PM SPA AND FITNESS FACILITY SOLUTIONS
2/23 [FRI]	12:30			12:30 PM BUNKER SAND & MAINTENANCE EQUIP.
	1:00		1 PM SPA AND FITNESS FACILITY SOLUTIONS
	1:30	1:30 PM THE DISNEY INSTITUTE		1:30 PM MAKING A BUNKER MORE “PLAYABLE”
	2:00		2 PM COOKING TECHNIQUES THAT SAVE TIME AND $$
	2:30	2:30 PM THE GOLF CHANNEL		2:30 PM HOW TO DEAL WITH SAND WASHOUT, LINERS VS. NO LINERS
	3:00		3 PM SPA AND FITNESS FACILITY SOLUTIONS
	3:30	3:30 PM THE AMERICAN CULINARY FEDERATION CULINARY TEAM USA		3:30 PM PANEL DISCUSSION: TRENDS IN BUNKER RECONSTRUCTION
	4:00		4 PM POPULAR COCKTAILS FOR YOUR MENUS
	4:30
	5:00
2/24 [SAT]	9:30			9:30 AM WHEN TO REBUILD A BUNKER
	10:00		10 AM CREATING HIGH-QUALITY “TO-GO” MEALS
	10:30			10:30 AM LIFE CYCLE OF BUNKER AND IRRIGATION COMPONENTS
	11:00		11 AM ECOLOGICALLY FRIENDLY FOOD PREP
	11:30
	12:00
	12:30	12:30 PM TEE IT UP FOR THE TROOPS		12:30 PM STRATEGIES FOR MONITORING BUNKER CONDITIONING
	1:00		1 PM EVENTS TIED TO FOOD
THE RANGE & OUTDOOR FACILITY SOLUTIONS CENTER HAS NO FORMAL PROGRAMMING SCHEDULED; VISIT THE CENTER AT YOUR CONVENIENCE TO TEST THE LATEST EQUIPMENT AND TECHNOLOGY AT ITS INDOOR GOLF STUDIO. *SUBJECT TO CHANGE