Serving the Membership

Submitted by the Country Club of St. Albans, The Carnegie Abbey Club, Ozaukee CC, Isleworth CC and the Country Club of Landfall

by C&RB Staff (editor@clubandresortbusiness.com)
March 2008
 

Clubs and resorts have a longstanding history of being more concerned about serving their membership above and beyond any other interests. From focused membership marketing campaigns to special events designed specifically for a members’ preference, properties are truly dedicated to serving their members.

The Country Club of St. Albans (Mo.) has marketed not only its own club, but the benefits of its entire region, to targeted business segments and demographics that may be looking to relocate.

The Carnegie Abbey Club (Portsmouth, R.I.) put its property on the map through a one-of-a-kind spectacular, when it had London-based Graff Jewelry bring $30 million in gems (complete with armored security) to its property for a special charity event, during which members and guests were allowed to drape themselves in jewels like royalty.

Properties are also reaching out more effectively to all members by pushing the harder-to-resist-or-ignore kids’ buttons, as evidenced by the Kidz Klub at Ozaukee CC (Mequon, Wis.), the Just Kiddin’ newsletter of Isleworth CC (Windermere, Fla.) and the Kids Club of the Country Club of Landfall (Wilmington, N.C.)