The Goal: The Country Club of Virginia was looking for a new way to attract more people to a Rules of Golf Seminar—and then hold their interest once they came.

The Goal: The new management team at Rhode Island Country Club wanted to show how it could create unique and unforgettable experiences and provide outstanding service; reviving the Annual Member Guest Tournament offered the perfect opportunity.

The colors were vivid, moods were upbeat, and innovation abounded as course operators, managers and industry suppliers gathered for the GIS’ second go-round.