The two firms are merging under the BCG name, adding 13 golf courses, country clubs and resorts to its portfolio. BCG will assume K&P Clubs management and consulting contracts, while K&P Clubs employees based at golf courses will retain their current positions.
Billy Casper Golf (BCG) and Kitson & Partners Clubs (K&P Clubs) have merged under the BCG name, adding 13 golf courses, country clubs and resorts to its portfolio.
BCG will assume K&P Clubs management and consulting contracts, including courses designed by Greg Norman, Pete Dye and Robert Trent Jones in Arizona, Florida, Indiana and Hawaii.
K&P Clubs employees based at golf courses have retained their current positions. Company President Rich Hohman has joined the BCG senior team and Regional Vice President of Operations Ron Wonderling will continue to provide multi-club oversight, primarily in Florida.
“Although our companies are alike in client-, customer- and employee-centric approaches, Billy Casper Golf is fully focused on golf and has the industry’s most advanced operating platform,” said Tom Hoban, President of Kitson & Partners. “The merger allows us to focus even more on our core business of real estate investment and development in a market that is on the rebound.”
“Over the years, we have come to know and respect Kitson & Partners Clubs for its comparable culture and values,” said Peter Hill, Chairman and CEO of BCG. “We will ensure each client’s unique business objectives receive considerable attention and custom solutions.”
Advantages of the BCG management resources include:
* GuesTrac – Proprietary data segmentation and marketing technology
* BCGreen – Builds on participation in Audubon International’s Cooperative Sanctuary Program and promotes other green efficiencies
* Buffalo Communications – A golf-lifestyle PR, branding, marketing-communications and creative services firm
* “ACE” & “BCG-U” – An innovative, comprehensive employee-learning platform that promotes teamwork and outstanding customer service
The merger with K&P Clubs follows BCG’s recent acquisition of Women on Course, which C&RB reported in September.
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