“Lansdowne Celebrates” will promote creative messaging for its extensive leisure and group audiences. The Leesburg, Va., resort also announced a slew of holiday-oriented events beginning on Thanksgiving and extending through New Year’s Day.
Lansdowne Resort in Leesburg, Va., has announced the launch of a new marketing and branding initiative, “Lansdowne Celebrates,” that will allow the property to communicate creative messaging for its extensive leisure and group audiences.
The branding campaign will launch in late October with bold lifestyle imagery and advertising designed to initially promote the upcoming holidays and New Year’s Eve celebrations.
“What we found through our research is that the resort is a place where people from all walks of life have been coming to celebrate moments in their lives for years, so we wanted to focus on that reality,” said Michael Snapkoski, Director of Sales and Marketing. “Whether it’s a birthday, anniversary, bar or bat mitzvah, wedding, keynote address for a company, or the launch of a new product, Lansdowne has been the place where people have celebrated special moments for decades. Our new branding initiative will reflect those occasions that anyone can experience at any time.”
Lansdowne has partnered with The Starmack Group, a San Diego-based agency, to develop the tone, texture and feel for the campaign. Other holiday-themed events will include Thanksgiving breakfast, brunch and dinner; a performance by songwriter and jazz vocalist Jason Paul Curtis, with classic standards from his CD “Lover’s Holiday”; the annual Gingerbread House Decorating and Lunch with Santa events; Christmas Eve breakfast and dinner buffets, and Christmas Day breakfast, brunch and four-course dinner; a New Year’s Eve performance by The Reflex; and a New Year’s Day breakfast buffet and brunch.guidelines