The Golf Squad is introducing joviality, guidance and direction to golfers on the North and South Courses at La Costa Resort and Spa in Carlsbad, Calif.
A team of course ambassadors is making sure golfers at La Costa Resort and Spa make the most of their rounds. The Golf Squad roams the Carlsbad, Calif., resort’s 36-hole North and South courses, looking to add fun, direction and encouragement to what can be a serious game.
“It’s all about making each guest feel special,” says James Hochrine, La Costa’s Assistant Director of Golf, who manages The Golf Squad. “We want every guest to feel right at home as soon as they walk in the door.”
Though the squad will tell patrons how putts break and rake a bunker for them, they also offer an eclectic mix of interests. Between them, they speak six different languages, one used to work as an anesthesiologist and another directed customer service for a major U.S. automaker
All nine members carry business cards as they roam the links two at a time, and offer an “at your service” mentality, part of a resort-wide service excellence program that debuted in spring 2012. The squad is well educated in the idiosyncrasies of La Costa’s courses and offer expert advice on playing conditions, flagstick positions and pace of play.
“We are excited to have our ‘secret weapons of service’ patrolling our golf courses,” said Paul McCormick, vice president and general manager at La Costa Resort and Spa. “Our goal is to enhance the guest experience at every touch point. The Golf Squad embodies our mission to surpass all of our guests’ expectations.”
As a little incentive to keep golf traffic moving, the squad even rewards golfers who play briskly with a voucher for the first round of beverages at Diversions Lounge, just behind both course’s 18 holes.careers