With 25 years of club management and marketing experience, she will now work with the chapter’s Board and Regional Directors to build educational and social programs.
The Florida Chapter of the Club Managers Association of America (FLCMAA) has appointed Beth Meister to the position of Managing Director. A junior and collegiate golfer and graduate of Troy University with a BS in Marketing, Meister joins the Florida Chapter with over 25 years of club management and marketing experience. She began her club career with ClubCorp as a membership director and then held several senior management-level positions with the Arnold Palmer Golf Management Company in the company’s early years of development.
Upon returning to private club world, Meister held the position of Director of Club Operations at the Boca Raton (Fla.) Hotel and Club and then served as Membership Director at Jonathan’s Landing Golf Club, Jupiter, Fla. For the past 10 years, Meister has managed a club marketing and consulting business and worked with many high-profile private clubs in the U.S. and abroad to help them build diverse and sustainable membership growth and retention programs. She has been a frequent speaker at club industry association and management conferences, including the CMAA National Conference, as well as at meetings of state and regional CMAA chapters.
“After a nationwide search that began late last winter, we realized the ideal candidate was someone we already knew,” said David Colclough, CCM, Assistant General Manager of John’s Island Club in Vero Beach, Fla., and current President of the FLCMAA. “Beth brings a wealth of knowledge to the Florida Chapter of CMAA, and will be instrumental in leading the growth of the Chapter through the enhancement of our membership value, which is focused on professional development, education and networking opportunities.”
As the FLCMAA’s Managing Director, Beth will work with the chapter’s Board and Regional Directors to build education and social programs to champion the growth of the Florida Chapter of CMAA and its members and as0sociates.
The Florida Chapter is the largest CMAA chapter, with 650 members representing 350 clubs through the state. The Florida Chapter represents five regions, Everglades, Gator, North, Seminole and Sunshine.