Updates are part of the Dallas-based company’s Reinvention Program that better matches services and amenities with the behaviors and motivations of the membership.
As part of a reinvention program, Dallas-based ClubCorp is modernizing many of its properties, including Trophy Club (Texas) Country Club and The Hills of Lakeway in Austin.
Trophy Club (Texas) Country Club is undergoing a million-dollar-plus renovation project to help rebrand the club, reports the Dallas Business Journal. The club’s renovations began in early April and are expected to be completed by summer.
Renovations at Trophy Club CC include new dining and social features within the club, along with expanded golf offerings including a new chipping and wedge practice area, expanded putting area, a new target fairway, five new target greens and an expanded single-level hitting deck.
ClubCorp owns The Hills of Lakeway, which includes The Hills Country Club, Lakeway Country Club; Flint Rock Falls, Live Oak and Yaupon golf courses; and the World of Tennis.
Last year, ClubCorp renovated the Lakeway World of Tennis, and on March 19, it began updating The Hills Country Club—a club featuring a Jack Nicklaus golf course, reports the Community Impact Newspaper.
The club celebrated its 30th year in 2011 and has not had any extensive renovations since it opened.
The renovation includes a redesign of its dining areas, new entryways, a new men’s locker room, a media room, a covered terrace off the dining area and new dining menus.
“I think the clubhouse was in need of a renovation,” said Jeff Muller, General Manager at The Hills Country Club. “It’s designed to expand our food and beverage capabilities.”
The club’s main dining area, where weddings and other events can take place, will get a new entryway and will expand the seating from 58 to 190 guests. Nicklaus Grille—a more relaxed dining area—will include a covered terrace with outdoor seating overlooking the golf course and feature amenities such as fire tables for warmth and aesthetics.
The former men’s locker room has already been demolished and will be turned into a media room and entryway with a bar. The media room will include 80-inch TVs and community tables that seat 10 to 12 people and will have iPads attached for conducting business. The reinvention includes adding touchdown rooms, which will be small rooms set aside for those who need to hold business at the club.
A new men’s locker room will be built underneath the new terrace. When rebuilt, the locker room will include a shuffleboard and more contemporary furniture.
The renovation is expected to be complete in about six months. Meanwhile, the clubhouse is operating partially with its pro shop and some dining and events being held in the Waterfall Room—which will be the last portion of the project to be completed.
These renovations are part of Dallas-based ClubCorp’s Reinvention program that seeks to help promote family programming, enhanced player development, and more contemporary dining and social options, said ClubCorp CEO Eric Affeldt.
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