Seattle and San Francisco markets benefited the most from year-to-date comparisons, while Raleigh-Greensboro and Atlanta showed the biggest falloff.
The 2011-2012 “winter season” may very well go down in the history of recent memory as “The Winter That Wasn’t,” according to a report by Pellucid Corp., a Buffalo Grove, Ill.-based consulting firm. February continued a string of incredible temperate weather with Golf Playable Hours (GPH) registering 29% higher than last February. That brings the Year-to-Date (YtD) GPH results up 40%, compared to the same period last year.
Moreover, 19 regions had favorable weather for the month, with only one region experiencing unfavorable weather. The remaining 25 regions were either in “the neutral zone” from a weather standpoint, or out of season. The only thing keeping the industry from the “weather trifecta” was that weekdays had significantly better weather gains than weekends for the month.
Leading the YtD market utilization winners were Seattle and San Francisco (up 10 points or more) while the biggest losers are led by Raleigh/Greensboro and Atlanta, which lost 10 points or more.
The YtD Utilization registered at 41% (comprised of a 24% increase in Played Rounds against a 57% increase in Capacity Rounds), which is 11 points lower than the 2011 year-end value. “In other words, we were able to capitalize significantly in rounds generation behind the favorable weather, but not linearly,” says the report.