Turf equipment manufacturer makes substantial commitment to sustainability.
Charlotte, N.C.-based Jacobsen, a Textron company, has announced it has signed a global partnership agreement with the non-profit Golf Environment Organization (GEO). Through the agreement, the organizations will broaden their collaboration to jointly promote awareness, understanding and solutions in the Americas and Asia as well as Europe, Middle East and Africa.
Based on a long-standing relationship with Ransomes Jacobsen, Jacobsen’s UK subsidiary that has supported GEO’s pioneering work to help the industry embrace environmental opportunities and challenges, the new worldwide Jacobsen agreement aims to strengthen efforts and results.
“GEO is privileged to have such a dedicated partner, committed to continued investment in the things that make sustainability more accessible and productive to golf businesses,” said Jonathan Smith, Chief Executive of the Golf Environment Organization. “Jacobsen has supported GEO from the very start and has made a significant difference in the development, delivery, and awareness of the solutions we provide for the golf community.
“Like every sector of business and society, golf needs sustainability leadership and now Jacobsen has stepped forward strongly,” Smith continued. “This is a prominent and respected industry stakeholder investing back into the industry to advance a subject that’s fundamental to the industry’s future growth, their own business and, of much wider importance, to people and the planet.”
“Jacobsen is a global company and GEO has global relevance and solutions, with programs accessible worldwide in a growing number of languages and a high quality, credible and increasingly recognized international ecolabel for golf,” responded David Withers, President of Jacobsen. “Expanding our partnership to encompass all of the Jacobsen business units around the globe makes good sense, further aligns our outlook and will multiply many new positive outcomes.
“For the environment and the long-term strength of the industry, we want to help create more sustainable approaches, through our own product development and green initiatives and support for other credible, dynamic organizations. We are very proud to endorse and support the work GEO does to give people the motivation, guidance and solutions to take more and better action.”
Alan Prickett, Jacobsen Managing Director for Asia Pacific, added: “In the Asia Pacific region, we are seeing pressure for valuable resources such as land, water and energy, and it is vitally important that future golf facilities and resorts are built with sustainable development at the forefront. This has to happen right from the initial planning phase through to completion, and then be continued through the life of the course.
“For golf to be successful in the region it must bring world-class quality to the Asian market and with it a desire to embrace the best of international programming, cross-country accessibility to the relevant information and documentation through easily translatable content, to support sustainable golf development and course management.”
Mr. Prickett also serves as the Chair of the Asian Golf Industry Federation Environmental sub-committee.
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