Alliance seeks to support enhanced member communication and additional member benefits for Florida’s private clubs.
The Florida Chapter of the Club Managers Association of America (FLCMAA) and VCT Corporation have joined together in a strategic communications alliance in support of enhanced member communication and additional member benefits for Florida’s private clubs. This partnership is centered on a mutual commitment to support the interests and growth of membership-based clubs by providing value-added benefits and access to best practices and industry trends that will help clubs and their memberships thrive.
In conjunction with The Florida Chapter CMAA, VCT will participate in a series of educational communications-focused webinars and conferences designed to help clubs maximize member engagement and satisfaction. These educational programs will address solutions that blend traditional and new communications methods designed to increase member retention and fulfillment, as well as a plan of action for communicating with the next generation of private club members.