Pellucid Corp., a Buffalo Grove, Ill.-based consulting firm, announces the public release of their definitive account of golf industry health, the 2009 State of the Industry report. The 8th annual report, produced in collaboration with Edgehill Golf Advisors, outlines the case that the golf industry weathered a challenging year relatively well with flat rounds, a modest decline in revenue and equipment sales down in low double-digits.
Key issues addressed and answered in the report include:
- How did the consumer base change and are grow-the-game efforts showing up?
- Are golfers maintaining involvement in golf or does interest continue to wane?
- Given the slight decline in national rounds, was weather a contributing factor?
- Was the revenue loss for the average US facility due to a drop in rounds, a decline in rate, less favorable weather or all three?
- At the current pace of annual “negative net supply”, how long will it be before we get back to the 2000 level of supply/demand balance?
- Why stagflation and continuing cost increases are the average operator’s biggest threats to economic health.
- What’s PCI Compliance and the impact of this transfer of liability from financial institutions to retailers and golf facilities?
- Why the industry expectations for customer service, maintenance and marketing need to be raised to effectively compete in 2010
The analysis was presented and discussed among invited guests at 3 presentations during the PGA Merchandise and Golf Industry Shows. The key discussion points among the 225+ participants are incorporated into the final report now available to the general public.
The report is available electronically for $249. Interested parties can email Pellucid Corp. President Jim Koppenhaver to order or to obtain a sample of the report [email protected]
Tell Us What You Think!
You must be logged in to post a comment.