Augusta (Ga.) National Golf Club and Masters Tournament Chairman Billy Payne announced that the 2010 Masters will be produced and broadcast live in 3D. This innovative step forward, the first of its kind in golf, will include multiple 3D cameras placed strategically throughout the course resulting in perspectives never before seen of Augusta National.
In a first in sports broadcasting, the 3D production, which will primarily focus on the second nine, will be distributed live to those in the United States with 3D-capable television sets and 3D-capable computers.
Sony Electronics will support the effort not only as a sponsor of the 3D telecast, but also as an industry expert, along with supplying the latest advances in professional camera equipment and its 3D-capable televisions. Comcast will join in the production effort and provide the distribution channels necessary to deliver the content free to its households throughout the United States. Additionally, Comcast and IBM, the Tournament’s technology partner, will combine efforts to offer the 3D feed via www.masters.com.
Two hours of live afternoon 3D coverage will be available each day beginning during Wednesday’s Par 3 Contest on April 7 and continuing throughout the four Tournament rounds, Thursday, April 8 – Sunday, April 11.
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