GOLF IS AN INVALUABLE tool in the world of business. Countless relationships have been forged, and deals struck, out on the links.
Unfortunately for a lot of women in business, it’s a tool they’ve had to do without. But the Executive Women’s Golf Association (EWGA), based in Palm Beach Gardens, Fla., is trying to change that. Since 1991, the organization has worked tirelessly to make the game more accessible to women and encourage them to play.
“I got sick of going to all these fabulous places on business trips and not being able to play,” says Angie Rehkop, a fi nancial planner and member of the EWGA’S Atlanta chapter.
“Women prefer to do things in groups and relish the support of their peers,” says Rehkop. “A lot of women want to play, but don’t have friends to join them. The organization gets rid of that barrier and lets them take up the game.”
With over 20,000 members spread over 120 chapters in the U.S. and Canada, the EWGA carries real fi nancial clout. “On average, EWGA members spent $4,528 on golf fees, lessons, equipment, food and beverage, and golf-related travel in the past 12 months— and an EWGA chapter generates over $698,800 in annual golf-related spending,” says Susan Naugle, a spokeswoman for the association. “Considering there are currently 123 EWGA chapters, the organization represents more than $85 million to the golf industry.”
That leverage has allowed the EWGA to negotiate signifi cant discounts for its members at courses and for equipment, apparel and travel. But the benefi ts of membership go beyond these perks. “We give women the opportunity to gain profi ciency in this sport in a fun, welcoming environment,” says Naugle. “Not only among other businesswomen, but among friends.”
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